If you get your face on television enough, you can sell a lot of books. That’s the lesson to be learned from former First Lady and former Secretary of State Hillary Clinton. Her Hard Choices memoir is the best-selling nonfiction book in the country after one week in stores.

Nielsen Bookscan data shows that 86,000 physical copies of the book have been sold since it came out on June 10, notes CNN. Add in e-book and tablet sales of Hard Choices and the total copies sold jumps to 100,000 copies, a Simon & Schuster source told the site.

Clinton’s face has been everywhere since she kicked off the book tour last week. She has made appearances on CNN, Fox News, ABC News and NBC News already and was even seen at a Smithsonian ceremony honoring Ralph Lauren this week.

Hard Choices covers Clinton’s four years as the top U.S. diplomat for the Obama Administration. It includes a full chapter on the Sept. 11, 2012 attacks on a U.S. diplomatic mission in Benghazi and she has faced questions about her response to the incident on the tour.

Critics have seen the tour as a test run for a potential 2016 presidential run, but Clinton remains undecided.

Clinton’s 2003 memoir, Living History, has sold over 1 million copies since its release, reports CNN.

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