Actress Blake Lively has been talking about launching her own lifestyle website for months and now the former Gossip Girl star has a name for her venture. The site could launch as soon as next week.
A source told E! News that Lively, 26, will call the site “Preserve” and the site will sell one-of-a-kind items picked by the actress.
“Items will be available for purchase through the site,” the source told E!. “Preserve is all about story-telling through video. Blake will be in some of these videos.”
Back in September 2013, Lively teased the project, which sounds very similar to Gwyneth Paltrow’s successful Goop. “It’s something that will be launching in a few months and that I’m really, really thrilled about,” Lively said in an interview with Vogue U.K. at the time.
Lively recently took some time off from working in Hollywood after marrying actor Ryan Reynolds. Her next film is The Age of Adeline, which will also feature Ellen Burstyn and Harrison Ford.
Last week, Ellen DeGeneres announced her own lifestyle venture, a collection of fashion and home essentials called “E.D.”
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