Hasbro, the famous toy company behind the Transformers toys and films, is looking to join in business with DreamWorks Animation.
On Wednesday, the company was in discussions with DreamWorks Animation to merge with them, according to Deadline. DreamWorks Animation was also reportedly talking to another company named Hearst for collaborating on an existing online channel called AwesomenessTV.
In terms of stocks, DreamWorks Animation CEO Jeffrey Katzenberg wants Hasbro to pay over $30 for each share, where his company’s stock closed at over $22 a share on Wednesday, according to the New York Times. Hasbro’s market value is around three times higher than the animation studio’s.
Deadline also reported that Hasbro previously said it wanted to emerge as an important entertainment company for families. Currently, the company is awaiting a verdict on Dungeons & Dragons film rights, where they hope to make a movie based off of the popular board game with Universal.
Hasbro did collaborate with the company Discovery Communications to create a channel called the Hub, according to the NYT. However, Discovery purchased more financial control over the channel in October, and the channel is now called Discovery Family.