Traditional TV viewing is slowly decreasing, while Internet and delayed TV viewing is rising.
A Nielsen report displayed that adults on average watched 12 minutes less live TV this year compared to last year, according to Variety. Time spent on delayed TV viewing on DVRs rose by only two minutes from last year’s results, but the amount of time watching digital video rose over four hours. Nielsen’s report measured and compared viewing data from both 2014 and 2013’s third quarter.
Specifically, Variety reported that Nielsen found that adults watched an average of 4 hours and 32 minutes of live TV in the third quarter of 2014, decreasing from 4 hours and 44 minutes last year. DVR delayed viewing increased from 28 minutes in the same quarter last year to 30 minutes this year, and digital video was up to 10 hours and 42 minutes this year in contrast to 6 hours and 41 minutes last year.
The Wall Street Journal said that the report also displayed over two million people have stopped supporting the traditional model of pay-TV. When it comes to shows and seasons seen in places like Netflix and Hulu, Nielsen couldn’t provide precise information on if that affected live-TV viewing of that season.