While movie fans find it hard to even go a month without at least one trip to the cinemas, the average person goes the movies less than 10 times a year. A new study from Nielsen finds that the younger generation is going even less, compared to last year.
Americans in the 12-24 demographic, known as “digitals” in the Nielsen report, only saw an average of 7.1 movies this year. That’s down 15 percent from 2013, when the average was 8.4 movies, notes Variety. It continues a downward trend that has been going on since 2008, when 12-24-year-olds averaged 10.3 movies.
However, there was some good news for the industry. People in the 25-44 age group actually saw more this year. According to the Hollywood Reporter, the study found that people in that group saw an average of 8.1 movies in 2014, up from 7.7. People in the 45-74 group did trend downward though, going from 7.2 movies in 2013 to 6.7 in 2014.
The study also found that 60 percent of those polled in the digitals group streamed at least two movies in a day. So, it’s not like 12-24-year-olds aren’t watching movies, they’re just seeing them in a way that doesn’t involve $10 popcorn.
Interestingly, the study also found that three-fourths of digitals post their opinions of films on social media. Everybody’s a critic these days.
image courtesy of INFphoto.com