Frito-Lay’s Cheetos brand has been around for over 60 years, but it is finally breaking into the sweet snacks market. The company is rolling out cinnamon Sweetos, just in case you don’t want orange fingers after eating Cheetos.
The company is hoping to tap into the increase in sweet snack sales and the increased interest in limited edition holiday flavors, notes USA Today. In 2013, the company had success with its milk chocolate-covered Wavy Potato Chips, so it’s clear that doing different things works.
“This is not a short-term strategy,” Jeff Klein, vice president of brand marketing for Frito-Lay North America, told USA Today. “We are looking for growth outside of the cheese puff segment.”
The Sweetos won’t be cheap, though. A 7-ounce bag will retail for $3.49.
Klein added that, while you won’t get orange-covered fingers, you could still get cinnamon stuck.
"We believe the orange Cheetos dust that comes off on your fingers is an important part of the Cheetos eating experience — for some it's the best part," he said. "Absolutely there will be a similar playful experience when eating Sweetos.”
Frito-Lay is hardly the only brand testing out unique takes on beloved snacks. Earlier this week, Nabisco announced Red Velvet Oreos for Valentine’s day. Brands are even bringing back old favorites, like Crispy M&M’s and French Toast Crunch.
image via Facebook from Cheetos