Poo-Pourri, which made a name for itself with a hit viral commercial in 2013, didn’t have a Super Bowl television commercial, but the company was still a player on Sunday. In fact, its radio spot has been named the best one to air during the game.
Poo-Pourri, in case you forgot, is a preventative bathroom odor spray and is a completely real product. It is meant to cover up the stinky odor you might leave behind after doing a No. 2.
Its 30-second spot was just as funny as its visual spots, with an announcer telling listeners what they have to do to cover up the smell the remains of their Super Bowl snacks will result in. According to AdWeek, it took home the Westwood One Super Bowl Sound Awards top prize.
As the Huffington Post, Poo-Pourri is the same company behind the 2013 hit video that featured a very sophisticated British woman talking about the load she just dropped. That video is up to an astonishing 31.6 million views.
Check out our Top 10 Super Bowl XLIX commercials.
screenshot from Poo-Pourri YouTube video