The world’s largest fast-food chain has been struggling for some time and is continuing to do so after posting a decline in sales last month in the U.S. and abroad.
Bloomberg noted that McDonald’s sales in February were actually worse-than-expected as U.S. sales dropped 4 percent and globally fell 1.7 percent.
With so many other food options out there it is no secret that customers, who once dined at the fast food burger joint, have opted for newer competitors like Chipotle Mexican Grill.
“Consumer needs and preferences have changed,” McDonald’s Corp. said in a statement Monday. “McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum.”
McDonald’s has been trying to keep up and gain some consumers back. Just last week, the company announced it will limit the use of chicken raised on antibiotics. The restaurant said that it will only continue to use chicken raised with antibiotics that are important for human health reasons.
It may be tough to bring back former diners on that notion alone, so McDonald’s and CEO Steve Easterbrook need to continue efforts and attempts to turnaround the franchise.