The Lilly Pulitzer for Target collection went online today, but the website for Target apparently had a hard time handling the traffic from consumers who wanted to see the colorful merchandise.
Shoppers were so excited for the Lilly Pulitzer collection that was beginning at Target stores online and offline, but then Target’s website apparently crashed due to all the activity. The Detroit Free Press reported that Target posted on social media apologizing to consumers for the delay.
On their Twitter account, Target wrote, “We know you’re frustrated & we’re sorry. We appreciate your patience. You can now shop the #LillyforTarget collection.”
Us Weekly reported that actresses Bella Thorne, Camila Alves, Ellie Kemper, Emmy Rossum, and Kate Bosworth walked the red carpet at the line’s launch, which was held on April 15 in New York.
The girls all wore signature dresses from the collection, with Rossum saying “It’s whimsical.” Thorne also commented that what she liked the best was how affordable the outfits were and that she felt “comfortable and confident.”
Lilly Pulitzer was the designer behind the floral print dresses and outfits, which also featured consumers that included Jacqueline Kennedy. She passed away at the age of 81 in 2013.
Image courtesy of Jennifer Graylock/INFphoto.com