For anyone who is just too lazy to go to a Taco Bell to get your favorite tacos, the fast food chain has the solution for you. New Taco Bell Corp. CEO Brian Niccol said that they plan on launching a delivery service this year.
In an interview with Nation’s Restaurant News, Niccol explained several aspects of Taco Bell’s rejuvenating plans for 2015. The most radical idea is expanding delivery and catering. While he couldn’t give more details on how the delivery service would work, he said that it should be ready to start testing by the end of the year.
“Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through,” Niccol explained.”We have to figure it out, and I can tell you right now we don’t have it figured out.”
Catering is already being tested in the Houston market.
Delivery and catering is all part of Taco Bell’s attempt to get Millennials in their restaurants. The Doritos Locos Tacos lifted the chain out of a rut and recent items like the Waffle Taco for breakfast have earned widespread attention. Taco Bell already changed up the Waffle Taco to introduce a Biscuit Taco. Another upcoming item is the Cap’n Crunch Delights, which are donut holes covered with the cereal.
Niccol also said that plans on opening new Taco Bell restaurants that are shipping containers to minimize the space they take up in urban areas. They are also now using meat raised without antibiotics or hormones. And an online ordering system is coming soon.
image from TacoBell.com