Amazon is teaming up with Universal Studios to promote the new Minions movie in a unique way. Rather than just putting a flyer in your box, your order will be coming in yellow boxes with the characters from the Despicable Me prequel.
Each box features the three main Minions in the movie. Stuart gets the biggest box, while Bob is on the side of the medium one. Despite being the tallest of the trio, Kevin is on the side of the smallest box.
The new boxes were unveiled on Facebook. In addition, Amazon set up a special Minions store.
One of the other unique marketing deals Universal has struck to promote the movie is with the Build-A-Bear Workshop stores. Customizable versions of the main trio will be available in stores this summer, Build-A-Bear announced this week.
Minions, produced by Universal’s Illumination Entertainment in-house animation studio, tells the story of the Minions before they met Gru. Sandra Bullock and Jon Hamm provide their voices. The movie opens on July 10.
Amazon and the Minions have teamed up to arrive at your Doorstep. #MinionBoxes
Posted by Minions on Wednesday, May 27, 2015
image via Facebook from Minions