Toms shoes is celebrating their anniversary and they are doing so via a promotional giveaway.
According to USA Today, the founder of the shoe company, Blake Mycoskie, is urging people to post photos of their bare feet on Instagram with the hashtag #withoutshoes. For every person who posts a photo of their feet, he will give away a pair of shoes to a child in need.
The promotion runs until May 21, but they will also run until their numbers reach one million shoes that will be donated to organizations that include ones such as Save the Children and Unicef.
Mycoskie reportedly said, “By leveraging Instagram, we can really make this a participatory event globally. This isn’t just about advocacy and giving based on your buying. It’s about real giving for giving’s sake.”
On the company’s Facebook page, they posted a video for their campaign. Their website states they are hoping to help raise awareness for the health and education of children. You can also visit the website on May 21 to find out how many shoes they will have given away by then!
To celebrate our birthday, we're making it even simpler for you to give. Post a picture of your bare feet to Instagram,...
Posted by TOMS on Tuesday, May 5, 2015
Video via Twitter from TOMS