Everyone loves pizza and a movie, so Pizza Hut decided to combine the two. No, it’s not a pizza-flavored, edible Blu-ray, although that does sound strangely cool. Instead, the pizza chain in Hong Kong teamed up with a designer to create a pizza box movie project.
The box was designed by Ogilvy Hong Kong, which came up with four different illustrations for the box. It is a bit deeper than the traditional pizza box. Once you take out your pizza, you can pop out a hole for the included lens. Then, you turn the plastic pizza saver upside down to hold your smartphone. Next, pick your movie on your phone and project it onto a screen. The last step is eating the pizza and enjoy the movie.
Each box also has a QR code, which is supposed to give you a movie download. Of course, there’s nothing stopping you from showing any other movie you might have on your phone.
As The Verge points out, the quality will be pretty terrible and you’ll have to have your smartphone plugged into some powerful speakers to actually enjoy what you’re watching.
Unfortunately, as Business Insider points out, the “Blockbuster Box,” as it is called, is only available in Hong Kong. But if it works there, Pizza Hut will have to try it out here.
Pizza Hut 'Blockbuster Box' from reed on Vimeo.
image from Reed Vimeo video