Walmart is hoping to show that it can be a player in online shopping by launching its own online exclusive sales on Wednesday. That’s the same day Amazon is hosting its Prime Day sales, which the online retailer has said will be bigger than Black Friday.

Walmart says that it will have over 2,000 online “rollbacks” that will last 90 days, starting today. USA Today reports that the deals will cover items from electronics to toys to baby products. You can also get free shipping on orders of $35 instead of $50.

In addition, Walmart also took a swipe at Amazon for only having its deals for Amazon Prime Members. “We’ve heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn’t add up for us,” Walmart said in a statement.

That’s a direct reference to the $99 per year price Amazon Prime subscribers pay. Only Prime users will get access to Amazon’s Prime Day sales this Wednesday.

While Walmart might paint itself as the “everyone saves” company online, the fact is that they are also reportedly planning their own Prime-like service. As Bloomberg reported in May, the company plans to launch a $50/year service that includes free, three-day shipping for customers.

image courtesy of Walmart.com