Sephora has announced a convenience for beauty fans that could change the way we shop for beauty products forever.
The company will try out a subscription service starting in September, first launching in Boston, Columbus, and Cincinnati.
Women’s Wear Daily reports to compete with companies Birchbox, Sephora will send a box of samples each month for just $10 per month.
The first round will consist of brands like their own Sephora brand, Marc Jacobs, Ole Henriksen, Bumble and bumble and Glamglow.
Every month, Sephora will have a new theme when it comes to which products they send subscribers. One month will consists of hair products, then the next could be hair products and so forth.
Harper’s Bazaar notes besides the low price tag, benefits include a Spotify playlist, access to exclusive events and the ability to go to any Sephora store to learn how to apply or use the products you receive.