Adele's music video for "Hello" now holds the record for most views in 24 hours, a record previously held by Taylor Swift's "Bad Blood."
E News! reports "Hello" was viewed 27.7 million times during its first 24 hours, moving "Bad Blood's" 20.1 million views to second place.
Adele's sepia toned video and nostalgic tune is quite different from Swift's empowered girl-squad video and marks the singer's much anticipated return to music.
Entertainment Weekly reports Adele will be the musical guest on Saturday Night Live hosted by Matthew McConaughey on Nov. 21.
As we previously reported, Adele's new album, 25, will be released on Nov. 20. Her previous album, 21 sold 11 million copies in the U.S. and was released in 2011.
Adele took to Twitter to confirm the new album and called it a "make-up record." She wrote, "25 is about getting to know who I've become without realizing. And I'm sorry it took so long, but you know, life happened."
"Hello" is one of the 11 tracks on 25. Target's deluxe edition will include three additional songs.