American restaurants pride themselves in coming up with crazy marketing stunts, but the Australian chicken franchise Chicken Treat might have them all beat. The company decided to hand its Twitter account over to an actual chicken.
Starting on Oct. 7, they put a keyboard and computer in Betty The Chicken’s coop. Since then, most of the tweets have been completely nonsensical, although the human team will tweet updates occasionally. They rigged it so each message from Betty would have the hashtag #chickentweet.
This isn’t just a marketing stunt, because they are trying to set a new Guinness World Record. They want Betty to become the first chicken to type a four-letter English word. Betty came very close one, when she tweeted “bum.”
Betty still has the keyboard as of this morning and has yet to tweet a four-letter word. Let’s just hope it’s not a certain four-letter word that starts with an “f.” (No, not “fart”... although that would be appropriate after Betty tweeted “bum.”)