No, Twitter hasn’t forgotten the correct spelling of “people.” Everyone is really in an uproar over a new app called Peeple, which is basically a “Yelp for people.” It’s an app that’s currently in beta and allows users to rate and review other people.

The app gained attention on Wednesday, when The Washington Post wrote about it and it is currently the most-read story on the site. The app will likely launch in late November.

Peeple allows users to rate people on a one- to five-star scale and you can’t opt out of it, which is the main sticking point. Once another user creates a page for a person, it can’t be deleted and you can’t do anything to reviews of you by others. The app was founded by Nicole McCullough and Julia Cordray.

“People do so much research when they buy a car or make those kinds of decisions,” Cordray told the Post. “Why not do the same kind of research on other aspects of your life?”

Of course, this idea is incredibly controversial, especially the part that makes it impossible to opt-out. There’s even a Change.org petition asking Apple and Google to prevent the app from launching.

McCullough and Cordray put in a few pieces to try to ease people’s minds. ABC News notes that you do get a text message when someone posts a review of you. And if you get a two- or one-star review, you get a 48-hour grace period to work out an issue with the reviewer. Once that time is up though, the review becomes permanent.

“Your network lifts you up and says positive things about you so that you can have a strong online reputation and get job opportunities, access to more networking opportunities with like-minded people, interact with other single people, and have the ability to search others to make better decisions around your greatest assets such as your family,” the app’s site, which is currently down, reads, notes ABC News. “You can look up the character of the people you meet and interact with.”

The founders are trying to fight the negative press by posting positive messages they say they’ve received from people on Facebook.

Cordray also told Newsweek that the Post article was a “misrepresentation” of what Peeple does. She insists that only positive reviews go live immediately.

But no matter what Cordray says, the social media backlash has been relentless. Here’s some comments from Twitter: