With the dust still settling from Black Friday, Cards Against Humanity raked in a tidy profit for selling nothing.
Offering a hilarious and bizarre Black Friday deal in which customers were to give Cards Against Humanity $5 for nothing in return, the company reportedly raked in a stunning $71,145, as revealed in a blog post by the game's creators.
“This promotion was a huge risk - we had no idea if it would get a positive or negative response, or any response at all,” Cards Against Humanity co-creator Max Temkin told Business Insider.
Cards Against Humanity has a history of donating to charities in the past, but this time the money raised from Black Friday was split among its 17 employees for about $4,185 each.
While some employees did donate to charities, Cards Against Humanity published a shopping report of its employees that included some outrageous items, such as $3,100 gold vibrator and a $1,500 custom men’s suit of armor.
“It's been really fun seeing everyone react to our employee's shopping list,” Temkin told Business Insider. “We go out of our way to hire generous, funny, well-rounded, and diverse people, and they did an amazing job with their holiday spending (which we dropped on them pretty suddenly as the Black Friday promotion started blowing up).”
“We've been doing these kinds of jokes for a few years now, and I think the key thing that we're learning is to trust our gut a little more than we usually do. If something makes us laugh, it will probably resonate with other people as well,” Temkin added.