Nutella has refused to personalize a jar for a 5-year-old girl named Isis because of the name's association with the acronym for the extremist Islamic militant group. Her mother, Heather Taylor, is not happy about it.
Taylor’s sister was the one who tried to personalize jars of Nutella for her niece, Isis, and nephew, Odhinn, from a local Australian department store. The names were flagged in the store’s system, and the managers then granted Odhinn with a jar, but refused Isis one.
Now Taylor, who named her daughter after an Egyptian goddess, is accusing the company of making her daughter’s name “dirty.”
New York Times reports Taylor told the Chief Executive of Nutella’s parent company, Ferrero Australia, “You are choosing to refuse my daughter’s name in case the public refers to it negatively.”
Ferrero Australia said in a statement in response to the controversy, "Like all campaigns, there needs to be consistency in the way terms and conditions are applied," Sydney Morning Herald reports. "Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate."
Taylor continued, “This is an acronym that is used incorrectly by the media that Nutella are supporting.”