If you need a sales boost, just ask Beyonce to mention your company in a song. After receiving a mention in the just-released “Formation,” Red Lobster is experiencing an increase in sales.
A Red Lobster spokeswoman told Business Insider that the seafood restaurant chain has received a “Beyonce boost.” The company saw a 33 percent sales jump on Feb. 7, the day Beyonce performed “Formation” during the Super Bowl Halftime show. It was also the day after the song hit the web.
As Billboard notes, Beyonce mentions Red Lobster in “Formation” as the place she takes her man after they have sex. Twitter noticed the mention and Red Lobster began trending. John Legend noticed the line, too.
Red Lobster also caught it on Twitter.
Sadly, the Red Lobster tweet didn’t impress anyone and Red Lobster responded to the disappointment.
Beyonce will be singing the praises of Red Lobster for months to come, since she is heading out on tour, beginning in April.
Here’s the official video for “Formation”: