Few artists can get away with publicly re-naming their album four times prior to its release. With his latest album name announcement, you can count Kanye West among those artists.
On Feb. 8, West took to Twitter to share a photo of a recording studio, with the caption including the cryptic new title for his seventh album, which is set for release on Feb. 11. He added an incentive to fans to figure out its meaning.
Season 3 refers to West's third fashion line, which as we previously reported will debut in a sold-out Madison Square Garden the same day as the album's release.
According to Vibe, T.L.O.P. represents West's fourth stab at naming his album, with the 38-year-old rapper having previously titled the album So Help Me God, Swish and Waves, before telling The Daily News on Feb. 4 that he had not yet selected a name. He posted the track list on Jan. 25.