At this point in their zany music video career, alt rock band OK Go should preface their videos with: "From the guys who brought you the epic treadmill dance of 2006..."
The band premiered their latest video for "Upside Down & Inside Out" on their Facebook page on Feb. 11. Set in an airplane cabin, the video is filled with the eye-popping visuals audiences have come to expect from the Chicago natives, from zero-gravity choreography to disco balls to popping balloons filled with paint.
OK Go - Upside Down & Inside Out Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, February 11, 2016
The video was directed by OK Go frontman Damien Kulash and his sister Trish Sie, who told Red Bull that the video was made possible by the sponsorship of Russian airline S7 and shot in actual zero gravity.
"We also came up with a system for doing a single take over eight parabolas," Kulash explained about the process of filming the video over the course of several flights. "In each flight you have 15 parabolas, and in each parabola you have 20 seconds of double gravity, then 50 seconds of weightlessness and a few minutes of setting it all up again. So to make it one take, we took eight of these in a row over 40-45 minutes."