Whole Foods is about to launch a group of stores targeted towards Millennials and they hope that the current generation wants to get tattoos while restocking their pantries.
On Feb. 10, Whole Foods announced plans to open stores called “365 by Whole Foods” that will include healthy and affordable food held to the same high standards as their usual products. Each location will include “a thoughtfully curated mix of products that adhere to the company’s industry-leading quality standards, in a modern and streamlined retail environment,” according to the company.
There will also be “unique in-store experiences” created by applicants to the “Friends of 365” program.
One of these “Friends of 365” experiences might just be a tattoo parlor, reports Bloomberg. Other experiences might include body-care sellers and even record shops.
The 365 stores will help the company “reach more communities than we would be able to with our mother ship,” Whole Foods co-CEO Walter Robb told Bloomberg.
The first 365 by Whole Foods will open in May in Los Angeles. Lake Oswego, Oregon and Bellevue, Washington will get stores in July and August, respectively. The company hopes to have 10 open by October 2017.