Apple released a commercial for the iPhone 6s on March 16 with Cookie Monster as the star.

The video was released on YouTube and it shows Cookie Monster baking cookies and trying to wait patiently for the cookies to finish.

Using the help of Siri, he asked her to set a timer for 14 minutes. The most impressive part was that he didn't have to use his hands to call Siri, something that most iPhone users already know about. While the timer goes, Cookie Monster ask for his waiting playlist. The iPhone then plays “Time in a Bottle” by Jim Croce while Cookie Monster goes through a montage waiting for his cookies.

In one of the scenes, he ends up eating a wooden spoon.

Poor Cookie Monster. Another 13 minutes.

With the recent release of the Samsung Galaxy s7, is Apple trying to remind everyone of their iDevices and their technology in hopes of dominate android phones? Either way, the video shows the comedic side of Apple with the help of a beloved childhood star who has an quite an obsession with cookies, providing a laugh for iPhone fans and Cookie Monster fans everywhere.