The King of Snapchat DJ Khaled launched his own Palmer capsule collection on Wednesday, Dec. 14.
The collection is called DJ Khaled x Palmer capsule collection. There are three different collectible varieties of the capsules which feature Khaled’s catchphrases including “We The Best Glow,” “Live Life Smooth” and “They Block,” according to the press release. The packaging of the capsules will have Khaled’s trademark gold key and signature on the packaging. Last year, Khaled, who is also known as the “Anthem King,” showed his love for Palmer in a video on his Snapchat channel.
“I only work with brands that represent my lifestyle and Palmer’s Cocoa Butter Formula is a product I’ve been using for 15 years,” Khaled said. “The DJ Khaled x Palmer’s capsule collection is a passion project of mine because my fans can now have a piece of my ‘glow’ thanks to Palmer’s and our collaboration.”
After the Snapchat video went viral a partnership between the Grammy-nominated artist and Palmer was formed.
“We’re so excited that DJ Khaled is joining our Palmer’s family as a partner in the new DJ Khaled x Palmer’s collection” Paul Carpino, Director of Marketing for E.T. Browne said. “With this limited edition line, we’re thrilled to give millions of DJ Khaled fans his signature Cocoa Butter ‘key’ for smooth skin.”
Khaled's capsule collection is available in the 8.5 oz bottle and the 13.5 pump bottle and can be purchased at Palmers.com or Khaled’s online marketplace WeTheBest.com.