Dior Homme is using a diverse pool of men to model their Spring 2017 collection.
The brand has tapped Boy George, A$AP Rocky and Mr. Robot star Rami Malek to appear in the newest ads. To publicize the new lineup, Dior Homme also launched an Instagram account.
The new ad campaign was the brain child of Dior Homme creative director Kris Van Assche, who said he was inspired by Boy George and the ideas of freedom and being a rebel.
"I really tried to translate what I think Dior Homme is right now. It’s about music, it’s about cinema, it’s about fashion…It’s about a certain memory I have of the Eighties that remains very much relevant for 2017,” Van Assche told Women's Wear Daily.
The portfolio was photographed by Willy Vanderperre and also features Russian model Ernest Klimko.
Visit Dior Homme's Instagram page (@DiorHomme) for more exclusive photos and videos.