What does a whiff of Jon Snow smell like? Dolce & Gabbana announced on March 2 that Game of Thrones actor Kit Harington is the new face of its cologne.
However, we'll have to wait until September to see Harington and his infamous locks in action.
Domenico Dolce and Stefano Gabbana released a statement regarding their choice for the brand:
"Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits. There could be no other face for The One for Men."
According to Us Weekly, The One for Men scent has notes of wood and tobacco, laced with a spicy aroma.
The 30-year-old actor, who has portrayed Jon Snow on the HBO series for six seasons, will replace Matthew McConaughey as the face of the cologne.
There is still no confirmation when season 7 of Game of Thrones will return. Some reports predict the show will air as early as July, while there has also been word for a September premiere.