A social media wipe out plus a strange amphibian tail equals a new album drop announcement from Taylor Swift.
That's right, Taylor Swift officially announced her new album, "Reputation," will be dropping Nov. 10.
In total Swift fashion, she completed her announcement in a series of posts that when viewed altogether make a beautiful ad.
Anyone who had money on the tail being a snake was spot on. In fact, it was so well discussed Twitter's senior communications manager Siobhan Murphy released a list of the most used emojis which include the peeping eyeballs, a snake and gasping-scream face.
Murphy also pointed out the vast difference between the emojis used in this drop vs. the ones in tweets leading up to the announcement of 1989 -
The first single from "Reputation" will be available tomorrow night.