Dish Network took a step to secure means to bring television and internet to their customers. They settled a carefully negotiated deal with Disney.
The companies are looking at the “future of television,” according to Dish CEO Joseph Clayton. Dish and Disney are looking at putting ads into programming based on responses from television fans. They are also hoping to expand their advertising on mobile, and look at packages involving DVR. According to The Hollywood Reporter, CBS CEO Les Moonves said the deal involves Dish agreeing to control the ad-skipping ability of its Hopper DVR. As part of the deal between Disney and the Dish Network, Dish agreed to disable - for three days after the initial broadcast - a mechanism that allows people to take commercials out of their television shows. The option allows subscribers to customize viewing on their favorite recorded shows.
The new deal also involves television programming, delivered by satellite, to reach consumers. The agreement will also include distribution for ESPN’s SEC Network, according to the LA Times. The television shows can now be watched on mobile devices including smartphones and tablets.
According to the Associated Press, Charlie Ergen, the chairman of Dish Network Corp. said, "Obviously you'd like to kind of have your cake and eat it too, and make sure that you come up with products that can engage that new generation."
Moonves thinks is it a fine deal, but won't work for his company. Currently, the deal is only between the Dish Network and Disney.