Filmmaker Tatia Pilieva has created a viral hit with First Kiss, a short, black and white video that features 20 complete strangers sharing kisses.

At first, the men and women are a bit apprehensive in the video, but once they exchange a few words, they’re ready to lock lips. After it’s over, they all look happy and are joking. They also pose for hugs at the end.

The video is actually an advertisement for Wren Studio clothings, reports People. The people in the video aren’t average people pulled off the street, either. They are actually indie rockers, models and actors.

Slate notes that the people included are models Natalia Bonifacci, Ingrid Schram, and Langley Fox; OK Go’s Damian Kulash; The Like’s Z Berg; singers Nicole Simone and Sokol; and actors Luke Cook, Karim Saleh, Marianna Palka, Matthew Carey, Jill Larson,Corby Griesenbeck and Elisabetta Tedla. Writer Robby O’Connor even tells Palka that since she’s an actress, she’s used to kissing strangers.

Despite the fact that it is a commercial, many on the web have found the video beautiful. It has drawn over 6.5 million views and it was only posted on YouTube Monday.

image courtesy of YouTube