After Taco Bell recently launched a host of new breakfast items, McDonald's is feeling the pressure to compete and has announced that stores will be offering free coffee during morning rush hours.
Taco Bell recently introduced a full breakfast menu, as reported by The Celebrity Cafe , and McDonald's is definitely feeling the heat of a competition to rope in the fast-food breakfast crowd. Taco Bell is serving a bunch of new, exclusive items including a waffle taco, breakfast burrito, and Cinnabun donut holes for those looking for a fast and tasty breakfast. In retaliation, McDonald's announced Friday that it will be offering free coffee during breakfast hours from March 13 through April 13, reports New York Daily News .
Taco Bell recently launched a commercial promoting their new breakfast menu, featuring a group of men named Ronald McDonald proclaiming how much they love Taco Bell breakfast:
USA Today reports that the breakfast market is a $50 million dollar industry, and McDonald's is now having to deal with competition from Starbucks and Taco Bell. McDonald's senior vice president Greg Watson hopes the free coffee will entice customers to pick up a bag of breakfast goodies on their way out.