Malaysian Airlines receives criticism for ‘Bucket List’ campaign

The troubled Malaysian airline company has received criticism for its ‘My Ultimate Bucket List’ campaign to boost ticket sales.

According to the Sydney Morning Herald, the company, which had two disasters with two different flights in the past six months, launched a campaign on Monday with the poorly named title.

A bucket list, of course, is commonly referred to as something people would like to do before they die and given the circumstances with Flights MH370 and MH17, the title was criticized.

Many social media users mocked the entire marketing campaign and labeled it insensitive.

The Hindustan Times reported that since the Internet backlash, the airline has removed the initial link to the campaign from its website. Also, the company is now asking travelers what activities they would like partake in while on vacation.

Malaysian Airlines sales have been falling since March when Flight MH370 disappeared and have plummeted since July when Flight MH17 was shot down over the Ukraine. The company has been trying to think of ways to regain its business, however, this marketing blunder certainly was not the way.