Marvel is taking its creativity for comics and multi-million dollar movies and channeling it into the fashion industry.
According to IGN, the entertainment company is collaborating with fashion site Five Four Club to produce a men's clothing line. The line is described as combining Marvel's legacy and storytelling with fashion innovation intended for men.
“Our designers really dug through the Marvel archives to find new ways to recreate the heritage and evolution behind the brand and its Super Heroes,” says Andres Izquieta, co-founder and CEO of Five Four.
Newsarama reports that the collection includes dress shirts, graphic tees, reversible shirts, hidden pockets, and classic comics and Avengers emblems hidden inside the lining of the clothing. The style of the line is said to be more reflective of the personality behind Marvel's heroes instead of the costumes. The line was recently previewed at the Openhouse Gallery in New York City.
The Marvel collection will be available on April 1 for Four Five Club members.