Snoop Dogg will be among the keynote speakers at the SXSW Music Conference and Festival, which starts this weekend.

Snoop will speak on Friday, March 20 at the Austin Convention Center and will likely talk about some of his recent ventures, which includes the YouTube series GGN News.

He also has a new album coming out on May 12 called BUSH, which was produced by Pharrell Williams. The first single, “Peaches N Cream,” is already available to stream on Spotify starting today.

Anyone with a Music or Platinum badge at SXSW will be able to check out his Keynote Conversation. Last year’s music keynote speaker was Lady Gaga and Dave Grohl gave a speech the year before.

TheCelebrityCafe.com is attending the film festival at SXSW. The film keynote speakers include RZA and Selma director Ava DuVernay. The festival kicks off on Friday.

image courtesy of INFphoto.com