Activision Blizzard, designer of Call of Duty, and the Call of Duty Endowment took the gold Halo Award for social services on Thursday.
With the release of Call of Duty: World War II, Activision Blizzard was able to incorporate the Call of Duty Endowment's mission into the game's content. Said mission is assisting veterans in re-entering the workforce. Through live-streams, in-game content, and other methods, the campaign raised more than a million dollars to keep veterans employed, according to Engage for Good.
“We’re so grateful for this recognition,” said Dan Goldenberg, Executive Director of the Call of Duty Endowment. “Having started 2017 with the goal to deeply integrated our cause with Call of Duty: World War II’s great content, this is incredible validation of a campaign that has helped thousands of veterans find meaningful employment and educated millions of gamers about the Greatest Generation’s sacrifices and accomplishments.”
This is the third time the Halo Awards have recognized the Call of Duty Endowment for their efforts, according to Activision Blizzard.
The Halo Awards are high honors given for corporate social initiatives and cause marketing, or when a company and charity team up to tackle a social or environmental problem, creating business revenue at the same time.
Congratulations to Activision Blizzard on the award!