Co-frontman for Kiss Gene Simmons took to a crowd funding source to ask fans and content creators for “how Kiss should celebrate their 40th anniversary in the most epic way possible.”
According to The Hollywood Reporter, who had the exclusive on the story, Gene Simmons took to the website Tongal, a company that pairs creatives and brands to crowdsource the pitch-and-development process, to ask how Kiss should celebrate their four decade run as a band. The Kiss campaign will be part of Tongal’s new service Left Field which allows brands to reach out to creators and fans through a 140-character social media call-to-action to help brainstorm ideas.
Simmons announced the campaign while appearing at Tongal's inaugural award show the Tongies, which was held April 2 at the El Rey Theatre. Simmons presented the award for best Best Original Song used in a campaign. Other awards included Best Broadcast Spot, Best Comedy, Best Idea and Video of the Year.
The future Rock N’ Roll Hall of Fame will be heading out on tour this summer with Def Leppard, and recently announced a partnership with Epic Rights for licensing Kiss products and brand management.